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Continued... Page 9 > Expert Witness at Trial If your expert is credible to the jury, her analysis of why the other side's expert should not be believed helps to set a negative impression in place before the other expert has ever had a chance to present their views. Don't pass up this opportunity. If an expert says nothing to criticize the credibility of the opposition's expert in the same field, the jury may conclude that you are conceding the reasonableness of the opponent's testimony. Conclusion In a trial of the usual civil case, winning or losing depends on the persuasiveness of the experts that you call. Giving careful thought to dramatizing the testimony of the experts through rapid pace and effective visuals goes a long way toward ensuring that you will come out on the winning side. If you win the battle of the experts, you are also likely to win the war.
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